Episode 1
The World in Your Palm
Jun 1, 2025
The biggest names in computers go head-to-head in a race to create the first portable computers; through failures, alliances and the return of an American icon, they'll usher in their first ever handheld device.
Episode 2
The Retail Reckoning
Jun 8, 2025
Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.
Episode 3
Rise of the Internet Empires
Jun 15, 2025
An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online--creating rival multibillion-dollar brands that become household names.
Episode 4
Hardware Warfare
Jun 22, 2025
Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.
Episode 5
Rise of the Office Machines
Jun 29, 2025
To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world's first photocopier and becomes a household name.
Episode 6
Photo Bombs
Jul 6, 2025
An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.
Episode 7
Fight for the Fast Lane
Jul 13, 2025
American cars get a makeover when an engineer creates the first sports car.
Episode 8
Pants on Fire
Jul 20, 2025
Levi Strauss partners with a tailor who makes a groundbreaking discovery during the Gold Rush—sparking a blue jean boom and a fierce rivalry between two iconic companies that spans generations and builds a billion-dollar industry.
Episode 9
Wipe Out the Competition
Jul 27, 2025
Before toilet paper, Americans used just about anything–until the Scott brothers turn a mistake into an opportunity and invent the toilet paper roll, giving birth to a new billion-dollar industry.
Episode 10
Reinventing the Wheel
Aug 3, 2025
Harvey Firestone races to innovation against a crosstown rival as they both bet big on bringing car tires to the nation.
Skip to content