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The Toys That Made Us

Season 1 · 4 episodes · Dec 22, 2017

  1. The Toys That Made Us season 1 episode 1 still

    Episode 1

    Star Wars

    Dec 22, 2017

    A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.

  2. The Toys That Made Us season 1 episode 2 still

    Episode 2

    Barbie

    Dec 22, 2017

    Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.

  3. The Toys That Made Us season 1 episode 3 still

    Episode 3

    He-Man

    Dec 22, 2017

    Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.

  4. The Toys That Made Us season 1 episode 4 still

    Episode 4

    G.I. Joe

    Dec 22, 2017

    Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.